Privacy Policy

1. Purpose and scope

This Privacy Policy explains how Surefin collects, uses, stores, shares and protects personal information when you visit this website, contact us or enquire about financial advisory services. It is intended to support the principles and requirements of the Protection of Personal Information Act, 2013 (POPIA), and other applicable South African law.

2. Personal information we may collect

Depending on how you interact with us, we may collect identifying and contact information such as your name, surname, cellphone number and email address; the content of enquiries or messages; information you voluntarily provide about your personal, family or business circumstances and financial needs; records of correspondence; and technical website information such as browser type, device information, pages viewed and approximate location derived from an internet connection.

Please avoid sending sensitive or detailed financial information through a general website enquiry unless Surefin has asked you to use an appropriate channel.

3. How information is collected

Information may be collected directly from you when you complete a website form, contact Surefin, request information or engage with advisory services. Limited technical information may also be collected automatically through cookies or similar website technologies. Where lawful and relevant, information may be received from authorised representatives, product or service providers, public sources, or regulatory and legal bodies.

4. How information may be used

Personal information may be processed to respond to enquiries; assess requests for or provide financial advisory services; administer client and business relationships; communicate about services; comply with legal, regulatory and record-keeping obligations; prevent fraud, misuse and security incidents; maintain and improve the website and service experience; and send marketing communications only where permitted by law or where the required consent has been given.

5. Appropriate processing and minimality

Surefin aims to process personal information lawfully, reasonably and transparently, and to collect only information that is adequate, relevant and not excessive for the purpose concerned. Where processing relies on consent, consent may be withdrawn, subject to lawful or contractual limits and any consequences explained at the time.

6. Sharing of information

Information may be shared where necessary and lawful with authorised service providers, professional advisers, product providers, technology and administration providers, regulators, law-enforcement bodies, courts or other legal authorities. Recipients are expected to process information only for the relevant purpose and with appropriate confidentiality and security measures. Surefin does not disclose personal information simply for unrelated use.

7. Cross-border processing

If personal information is processed or stored outside South Africa, Surefin will take reasonable steps to ensure that the transfer meets applicable legal requirements and that appropriate safeguards are in place.

8. Security safeguards

Surefin uses reasonable organisational and technical safeguards appropriate to the nature of the information to protect it against loss, unauthorised access, interference, misuse, alteration or disclosure. No internet transmission or storage system can be guaranteed to be completely secure, and visitors should take care when sending information online.

9. Retention

Personal information is retained only for as long as reasonably needed for the purpose for which it was collected, to maintain relevant records, or to meet legal, regulatory, contractual and legitimate business requirements. Information will then be securely deleted, destroyed or de-identified where appropriate.

10. Cookies and website analytics

This website may use essential cookies and limited analytics or similar technologies to support functionality, security and an understanding of how the website is used. Browser settings may allow you to restrict or delete cookies, although doing so may affect some website features. Any material change to the technologies used or their purposes will be reflected in this policy or an appropriate website notice.

11. Your privacy rights

Subject to applicable South African law, you may ask whether Surefin holds personal information about you, request access to or correction of it, request deletion where appropriate, object to certain processing, or withdraw consent where consent is the basis for processing. Some requests may be limited by legal, regulatory, contractual or record-retention requirements.

You may also raise a concern directly with Surefin or lodge a complaint with the Information Regulator of South Africa. The Information Regulator’s current official channels should be consulted when submitting a complaint.

12. Children and minors

This website is not directed at children. Personal information relating to a minor should be provided only by, or with the authorisation of, a competent person such as a parent or legal guardian, and only where necessary for a legitimate purpose.

13. Third-party links

This website may link to websites operated by third parties. Surefin does not control their privacy practices or content. Visitors should review the privacy notices of those websites before providing personal information.

14. Changes to this policy

This policy may be updated when practices, services or legal requirements change. The date above indicates the latest published version.

15. Contact

Privacy enquiries may be directed to Surefin using the contact details published on this website.